Google Bombs de-fused

Some Web masters have banded together using hotlinks to create "Google Bombs." This method plants key words and links to them so that an innocent search will turn up surprising results. For example, one Google Bomb caused users typing the search word "failure" to have U.S.President George Bush appear as top result — at least until Google caught on to the conspiracy. That was just one tricky manipulation of key words and hotlinks to surface a political opinion based on how the searches function.

Unlike what Google claims in this latest incident, the results that currently come up for miserable failure do not “reflect the opinion on the web,” nor is it true that “no user is hurt” or that there is no “clearly legitimate site for ‘miserable failure’ being pushed aside.”

This Google Bombing was done by at most a few hundred links pointing at the biography, if that many. Google annoyingly makes it impossible to tell exactly how many links are involved using the term, but to say that this particular campaign is the same as the “opinion on the web” is absurd. So only a few hundred people are able to speak for millions of web users? This isn’t the web’s opinion — it’s a particular opinion on the web.

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